Varify works with your existing stack.

Connect Varify to the analytics, heatmap, data and CRM tools you already use. Experiment and variation data flows straight into your stack, so you can analyze every A/B test where your team already works.

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Activate the integrations you want to share data with

The same list you find in Varify under Integrations. Filter by what you want to do with your experiment data.

Adobe Analytics

Send experiment data to Adobe Analytics via an eVar.

  • Tracking

Air360

UX analytics and funnels per variation, using the custom tag “Varify AB Testing”.

  • Behavior Analytics

Azure

Send experiment data to Microsoft Azure.

  • Data

Contentsquare

Zone heatmaps and journeys per variation, using the custom tag “Varify AB Testing”.

  • Behavior Analytics

Custom JS Integration

Run your own JavaScript whenever a variation is applied, for any tool not on this list.

  • Developer

Dymatrix (formerly econda)

Send experiment data to Dymatrix, formerly econda.

  • Tracking

etracker

Send experiment data to etracker.

  • Tracking

Google Analytics 4

Send experiment data to Google Analytics 4 directly and evaluate your tests in Varify.

  • Tracking

Google BigQuery

Evaluate experiments on your raw GA4 export in BigQuery, with cost control built in.

  • Data

Google Tag Manager

Forward experiment events through your own GTM container, client- or server-side.

  • Tracking
  • Developer

Hotjar

Recordings and surveys filtered by variation, using the custom tag “Varify AB Testing”.

  • Behavior Analytics

HubSpot

Send variation data to HubSpot contacts.

  • CRM

Matomo

Send experiment data to Matomo through the Matomo Tag Manager.

  • Tracking

Microsoft Clarity

Session recordings and heatmaps per variation, using the custom tag “Varify AB Testing”.

  • Behavior Analytics

Mixpanel

Send experiment data to Mixpanel.

  • Tracking
  • Behavior Analytics

Mouseflow

Funnels and recordings per variation, using the custom tag “Varify AB Testing”.

  • Behavior Analytics

n8n & Varify API

Query experiment status, switch variations or push results to Slack, Sheets or your CRM from n8n, Make, Zapier or your own scripts.

  • Automation

Piano

Send experiment data to Piano.

  • Tracking

Piwik PRO

Send experiment data to Piwik PRO.

  • Tracking

PostHog

Send a custom event “varify” with experiment and variation to PostHog.

  • Tracking
  • Behavior Analytics

Shopify Checkout App

Test components in your Shopify checkout. A separate app from Varify that needs its own installation.

  • Shopify
Learn more

Shopify Conversion Data

Import your Shopify conversions and revenue into Varify result reports.

  • Shopify
  • Tracking

Snowplow

Send experiment data to Snowplow.

  • Tracking
  • Data

Tealium

Send experiment data to Tealium.

  • Tracking
  • Data

Varify MCP

Connect AI assistants to your Varify account through the Model Context Protocol.

  • Developer

Varify Realtime Tracking

Measure your experiment goals with Varify tracking and get real-time reports.

  • Tracking

Integration missing?

Tell us which tool you use. Many new integrations started as a customer request.

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Your data stays where it already is

Tracking

Your choice of tracking

Measure with Varify's own tracking or evaluate in the analytics tool your team already trusts. Experiment and variation data reaches every tool you connect.

  • Google Analytics 4
  • Google BigQuery
  • PostHog
  • Matomo
  • Hotjar
  • Microsoft Clarity

Integrations

20+

Analytics, heatmap, data and CRM tools

Connected to your stack

Activate an integration in Varify and the data flows on every test.

Setup

Setup in minutes

The Tracking Setup Wizard guides you step by step through the right integration.

Compliance

Cookie-less & GDPR-compliant

All integrations work without cookies, so you get full reach without consent problems.

  • Cookie-less
  • GDPR-compliant
  • Hosted in the EU

Runs on any website, without backend work

Add the Varify snippet once, via Google Tag Manager or directly in the code. No plugin, no server changes, no platform dependency.

  • Any e-commerce platform
  • ReactVueAngularand more
  • Any other platform

Will Varify run on your platform? Ask us in a demo →

See Varify working with your stack.

Choose how you want to get started.

Demo CallRecommended

30 minutes with a CRO expert, live on your site.

  • We look at the tools you use today
  • You see where your experiment results will show up
  • A clear answer on whether Varify fits your setup
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Prefer to try it yourself? Add the snippet and connect your tools.

  • Full feature access for 15 days
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GDPR-compliant · cookie-less · hosted in the EU · Fixed price per domain, regardless of traffic