Camping · Germany
+57%
ARPU
A preview of available pitches on the search page raised booking intent.
Read the success story →Varify.io vs. the market:A/B testing tools compared
AB Tasty, Convert, Optimizely and VWO side by side with Varify — on G2 ratings and the features that actually differ.
15-day trial, no credit card, no setup fees.
Over 2,700 teams rely on Varify.
What only Varify combines
- ✓Flat price per domain available
- ✓Evaluation in your own analytics possible
- ✓Company and hosting in Germany
- ✓Cookieless — no cookies, no personal data
Five tools on G2
Reviews from verified users, taken from the G2 comparison report Fall 2026.
Where the tools actually differ
The rows that separate the vendors, plus the basics they all share.
✓available
–not available
?no public information
FeatureVarifyAB TastyConvertOptimizelyVWO
Flat price per domain available
The other four bill by traffic: monthly tracked, tested or active users.
Pricing published
Convert publishes plans and overage; AB Tasty publishes its plan table without amounts.
Works without cookies
Varify stores the variant assignment in local storage.
No personal data stored
Convert states its cookie is non-PII; Optimizely uses a random visitor ID.
Company and hosting in the EU
Varify is a German company hosting in Germany. Convert and Optimizely offer EU hosting but are US-based companies.
Automatic import of existing analytics goals
Visual editor without developers
AI writes variant code from a prompt
At Varify as Prompt Based Experimentation.
Server-side and feature-flag experiments
Varify via API; dedicated SDKs are not available yet. Convert from its Pro plan, Optimizely in a separately licensed product.
Source: Claude Research, September 2026. All competitor information comes from publicly available sources: vendor websites, product documentation and review platforms, as checked for our one-on-one comparisons in September 2026. Feature sets change constantly and the vendor's own statement always takes precedence. If a row is out of date, email us at info@varify.io and we will correct it.
One-on-one comparisons
Already using one of these tools? Each page goes through every feature row, the billing model and the switch.
Varify vs.
VWO
Flat pricing instead of Monthly Tracked Users.
Read the comparison →
Varify vs.
AB Tasty
Now part of Wingify — what that means for you.
Read the comparison →
Varify vs.
Optimizely
Enterprise features without the enterprise quote.
Read the comparison →
Varify vs.
Convert
Two public price lists, two billing models.
Read the comparison →
Where new Varify customers come from
Websites that replaced their previous testing tool with Varify, for the four vendors compared on this page.
Source: BuiltWith, Customer Gain Totals. The VWO row read 18 September 2026, the other rows retrieved 21 Nov 2025.
Switching to Varify in three steps
Whichever tool you come from. The AI CRO Audit supplies the idea, Prompt Based Experimentation builds the variant.
0115 minutes
Add the snippet
Via your tag manager or straight into the head.
0230 minutes
Launch your first experiment
Goals come from your analytics. Build in the editor or describe it as a prompt.
03runs alongside
Analyse and learn
In Varify or your own analytics, with the goals you use today.
Results from real experiments
Camping · Germany
Auto glass · Germany
+33.7%
booking rate
A before-and-after of the repair replaced the list of USPs.
Read the success story →
Software · Germany
Frequently asked questions
The ratings come from the G2 comparison report Fall 2026 in the A/B testing category, with reviews collected through 2 August 2026. The feature rows come from each vendor's website, product documentation and review platforms — the same research as our one-on-one comparisons. Where a vendor publishes nothing, the table says so instead of guessing.
It depends on where you test. For web experiments with a predictable budget, Varify fits. If native app experiments are central, AB Tasty, Convert, Optimizely or VWO cover that — Varify does not.
You can evaluate experiments in your own analytics. Our load then does not grow with your traffic, so neither does the price: a flat rate per domain, published on our pricing page.
Yes. Both snippets run in parallel until the numbers match, and your running experiments finish in the old tool.
Varify is a German company hosting in Germany, works without cookies and stores no personal data. The DPA is available in German and English.
AB Tasty, Convert, Optimizely and VWO are trademarks of their respective owners. Varify.io has no commercial relationship with these companies. All competitor information comes from publicly available sources as of the date stated and may change.