Camping · Germany
+57%
ARPU
A preview of available pitches directly on the search page raised booking intent.
Read the success story →Varify.io vs. Mida:The Direct Comparison
Mida is free up to 100,000 tested users a month. The question this page answers is what the next step costs — and what is not in either tool.
15-day trial, no credit card, no setup fees.
Over 2,700 teams rely on Varify.
What sets Varify apart
- ✓Flat price per domain available
- ✓Evaluation in your own analytics possible
- ✓Company and hosting in Germany
- ✓Cookieless — no cookies, no personal data
Pricing and billing compared
Mida publishes its prices, and so do we. The difference is what the price is measured in: tested users against a quota, or a flat rate per domain.
Criterion
Mida
Varify
Pricing published
Yes: Sandbox is free for 100,000 monthly tested users, Growth is $299 per month billed annually, Enterprise on request.
Yes, on the pricing page.
Billing basis
Monthly tested users, in steps: 100K, 200K, 300K, 400K, 500K, 1M and 2M.
One flat price per domain, independent of traffic — no per-visitor fee and no monthly visitor cap.
Feature scope
The free tier is genuinely usable but capped: two variants, tests and goals, two active experiences per project, 50,000 tracked events a day, 60 days of data and 30 AI credits a month. Growth lifts all of those; single sign-on and a service level are Enterprise.
One product. Every experiment type and personalization is included.
Cost per team member
No seat fee published. What is capped is tested users.
None. Seats are not part of the price.
Who builds the experiment
A visual editor, with generative experiments on AI credits — 30 a month free, the cap lifted from Growth.
Marketing works in the visual editor, and the AI writes the code for the edge cases.
Privacy, company and hosting
Mida states it needs no cookie pre-loading and is GDPR-compliant by default. No company address and no hosting region are published.
Cookieless via local storage. German company, hosted in Frankfurt, DPA in German and English.
Every plan, price and billing model in detail
See pricing →As of 18 September 2026. Mida information from the vendor's own pricing page, its feature pages and its help centre. Prices exclude tax; the vendor's own offer always takes precedence.
Feature comparison: Mida and Varify
Every feature side by side, including the ones where Mida comes out ahead. The security and compliance group is missing: Mida publishes almost nothing about it, and six question marks would say less than this sentence does.
✓available
–not available
?no public information
FeatureMidaVarify
Flat price per domain available
Mida bills by monthly tested users against a quota. Varify bills a flat price per domain, whatever the traffic.
Multiple domains in one contract
One project snippet can run across several websites or domains. At Varify via credits, 1 credit = 1 domain per month.
Pricing published
Both publish. Mida lists a free tier to 100,000 tested users and $299 a month on annual billing; Varify the flat price per domain.
Company and hosting in the EU
Mida publishes no company address and no hosting region. Varify is a German company hosting in Germany.
A/B experiments
The free tier allows two tests and two variants at a time.
Split URL experiments
Multivariate experiments
Multipage and funnel experiments
Not named.
Server-side experiments
Not named. Varify via API.
Experiments in native apps via SDK
Not named. Varify covers the web.
Feature-flag experiments
Mida offers feature flagging on the free tier. At Varify via the API for server-side experiments.
Visual editor without developers
Code editor for JavaScript and CSS
Not named in the published feature list.
AI assistant for variants
Generative experiments run on AI credits: 30 a month on the free tier, the cap lifted from Growth. At Varify via Prompt Based Experimentation.
Ready-made widgets (pop-up, USP bar, exit intent)
No widget library is published. At Varify as Campaign Booster.
Anti-flicker protection
Mida advertises a 15 KB compressed script and no cookie pre-loading, but describes no anti-flicker mechanism. Varify snippet: 11.5 KB.
Changes go live without a deploy
AI writes variant code from a prompt
Generative experiments are advertised on the AI credits. At Varify as Prompt Based Experimentation, 1 AI credit per variant.
AI audit with prioritized experiment ideas
Not published. AI CRO Audit: up to 10 ideas per page, with severity and an estimated CVR impact.
Control from your own LLM (MCP)
AI-assisted result interpretation
Not published as a named feature.
Evaluation in your own analytics possible
The GA4 integration forwards three Mida events; Clarity, Hotjar and Mixpanel sessions can be tagged with the experiment. Varify can evaluate entirely in the customer's system.
Automatic import of existing analytics goals
Not published; events are defined in Mida and sent outward.
BigQuery analysis
Not named among the published integrations.
Bayesian statistics
New tests default to Bayesian, with expected loss and a region of practical equivalence alongside the probability.
Frequentist statistics selectable
Bayesian is the default; whether a frequentist mode can be chosen is not published. Varify offers one- and two-tailed testing.
Heatmaps and session recordings
Mida tags Clarity and Hotjar sessions with the experiment rather than recording its own. Varify has none either and does not replace them.
Segmentation by device and source
Advanced targeting is part of the Growth plan.
Device and operating system
Device type is a published condition; the operating system is not named separately.
Geo and language
Geolocation is a published condition; language is not named separately.
UTM and query parameters
Both are published conditions.
Referrer
Not named among the published conditions.
Cookie, session and local storage
Cookie targeting covers logged-in state, consent choices and custom flags.
Login state and custom JavaScript
JavaScript variables and cookies are published conditions, logged-in state among them.
URL match and patterns
CSS selector as a condition
Not named as a condition.
JavaScript condition
JavaScript variables are a published condition.
Exclude internal IPs
Not published.
Named contact person
Enterprise includes a dedicated CRO consultant, a customer success manager and a developer.
Guaranteed response time
A service level agreement is part of the Enterprise plan; the Growth plan has live chat.
Guided onboarding
Not published.
Visual editor, targeting, personalization, BigQuery — the full feature set
Explore all features →As of 18 September 2026
Source: Claude Research, September 2026. All competitor information comes from publicly available sources: vendor websites, product documentation, app store listings and review platforms. Last checked on 18 September 2026. Feature sets and plan limits change constantly, and the vendor's own statement always takes precedence. If a row is out of date, email us at info@varify.io and we will correct it.
Switching to Varify in three steps
Add the snippet, launch your first experiment, analyze what you learn. The AI CRO Audit supplies the idea, Prompt Based Experimentation builds the variant — you describe it in one sentence.
0115 minutes
Add the snippet
Via your tag manager or straight into the head. We check the implementation and the anti-flicker setup.
0230 minutes
Launch your first experiment
Varify picks up the goals from your existing analytics setup. Build the variant in the visual editor, or describe it as a prompt.
03runs alongside
Analyse and learn
Analyse in Varify or in your own analytics — with the same goal definitions you use today.
Start free
Experiments still running with your current vendor can keep running until you stop them. We are there for the launch.
AI CRO Audit, Prompt Based Experimentation, Varify MCP
More on the AI features →Cookieless, no personal data, German company hosting in Germany
More on data protection →Results from real experiments
Three examples from customer programmes. Each story shows how the number was reached.
Camping · Germany
Auto glass · Germany
+33.7%
booking rate
A before-and-after of the windscreen repair replaced the list of USPs — and the booking rate rose sharply.
Read the success story →
Software · Germany
+16%
sales
Real user numbers and star ratings in the hero area built trust where a product claim had not.
Read the success story →Frequently asked questions
In two places. The AI CRO Audit analyzes a URL and returns up to 10 prioritized experiment ideas with a severity rating and an estimated CVR impact. Prompt Based Experimentation then builds the variant and its code from a description in plain language. Varify MCP lets you drive both from your own LLM. It is billed in AI credits, and Growth and Pro include 3 per month.
You pay a flat price per domain, regardless of visitor numbers — with your own analytics or with Varify tracking. The price is published openly on the pricing page.
Nothing up to 100,000 tested users a month — with two tests, two variants and two goals at a time, 60 days of data and 30 AI credits. Above that, Growth is $299 a month billed annually and lifts the caps, and single sign-on and a service level are Enterprise. Varify charges a flat price per domain with no traffic ceiling.
They keep running until you stop them. Varify rebuilds the active variants including targeting, both snippets run in parallel, and the numbers are cross-checked before the old tool is switched off.
Snippet and goals are done in a morning, and the first experiment usually goes live in the same week. Experiments with your current vendor can keep running as long as you like.
No. Varify stores the variant assignment in local storage, without personal data. Whether that needs consent on your site is a decision for you and your data protection officer.
That is out of date. Varify has its own analysis, and you can additionally or instead evaluate in GA4, BigQuery, Matomo, Piwik PRO or PostHog. You decide which number is the one that counts.
Mida is a trademark of its respective owner. Varify.io has no commercial relationship with Mida. All competitor information comes from publicly available sources as of the date stated and may change. The vendor's own offer always takes precedence.