Camping · Germany
+57%
ARPU
A preview of available pitches directly on the search page raised booking intent.
Read the success story →Varify.io vs. Omniconvert:The Direct Comparison
Omniconvert is free until 50,000 tested users a month. What happens after that is the question this page answers — feature by feature, and per invoice.
30-day trial, no credit card, no setup fees.
Over 2,700 teams rely on Varify.
What sets Varify apart
- ✓Flat price per domain available
- ✓Evaluation in your own analytics possible
- ✓Company and hosting in Germany
- ✓Cookieless — no cookies, no personal data
Varify and Omniconvert on G2
Reviews from verified users of both products.
Pricing and billing compared
Omniconvert publishes the start of its price list and not the rest. What can be compared is the billing mechanism, and that is what decides your invoice in year three.
Criterion
Omniconvert
Varify
Pricing published
At the entry, yes: Explore is free up to 50,000 tested users a month, with the full feature set and no credit card. Above that the tiers are listed — 100K, 300K, 500K, 700K, 1M, more than 2M — without an amount.
Yes, on the pricing page.
Billing basis
Monthly tested users: anyone who enters an experiment, personalization or survey. Both variants of a 500-visitor test consume 1,000.
One flat price per domain, independent of traffic — no per-visitor fee and no monthly visitor cap.
Feature scope
One feature set across the tiers; what scales is traffic. Surveys and the customer-data products are sold as their own tools.
One product. Every experiment type and personalization is included.
Cost per team member
No public information. Multiple websites and subaccounts are included.
None. Seats are not part of the price.
Who builds the experiment
A visual editor, a Chrome editor plugin and a code editor for HTML, CSS, JavaScript and jQuery.
Marketing works in the visual editor, and the AI writes the code for the edge cases.
Privacy, company and hosting
Cookie-based. Omniconvert SRL is a Romanian company, so inside the EU; the hosting region is not published.
Cookieless via local storage. German company, hosted in Frankfurt, DPA in German and English.
Every plan, price and billing model in detail
See pricing →As of 18 September 2026. Omniconvert information from publicly available sources: the vendor's pricing page and its Explore product page, its privacy documentation and review platforms. Only the free tier carries an amount, so the individual quote always takes precedence.
Feature comparison: Omniconvert and Varify
Every feature side by side, including the ones where Omniconvert comes out ahead — and it does not gate features by tier, so nothing here depends on what you pay.
✓available
–not available
?no public information
FeatureOmniconvertVarify
Flat price per domain available
Omniconvert bills by monthly tested users. Varify bills a flat price per domain, whatever the traffic.
Multiple domains in one contract
Multiple websites and subaccounts are part of the plan. At Varify via credits, 1 credit = 1 domain per month.
Pricing published
At the entry: free up to 50,000 tested users a month. Above that the traffic tiers are listed without amounts. Varify lists the flat price per domain for every size.
Company and hosting in the EU
Omniconvert SRL is Romanian and therefore in the EU; the hosting region is not published. Varify is a German company hosting in Germany.
A/B experiments
Split URL experiments
Visitors are redirected to a different URL to test whole templates.
Multivariate experiments
Multipage and funnel experiments
Selective-page campaigns exist for personalization; a funnel experiment is not named.
Server-side experiments
Server-side testing for pricing, logic and algorithms. Varify via API; dedicated SDKs are not available yet, so Omniconvert offers more here.
Experiments in native apps via SDK
Native mobile app testing for iOS and Android. Varify covers the web; if you need experiments inside native apps, Omniconvert is the better fit.
Feature-flag experiments
Not named. At Varify via the API for server-side experiments.
Visual editor without developers
A WYSIWYG editor and a Chrome editor plugin.
Code editor for JavaScript and CSS
HTML, CSS, JavaScript and jQuery.
AI assistant for variants
Omniconvert's AI sits in its separate Nexus product, not in Explore. At Varify via Prompt Based Experimentation.
Ready-made widgets (pop-up, USP bar, exit intent)
Triggered overlays on exit, scroll and load, plus a library of ready-to-use overlays. At Varify as Campaign Booster.
Anti-flicker protection
Not published. Varify snippet: 11.5 KB.
Changes go live without a deploy
AI writes variant code from a prompt
Not part of Explore; the AI is the separate Nexus product. At Varify as Prompt Based Experimentation, 1 AI credit per variant.
AI audit with prioritized experiment ideas
Omniconvert sells a CRO audit as a service rather than shipping one in the product. AI CRO Audit: up to 10 ideas per page, with severity and an estimated CVR impact.
Control from your own LLM (MCP)
No MCP server is published. At Varify as Varify MCP.
AI-assisted result interpretation
Not part of Explore.
Evaluation in your own analytics possible
GA4 and Google Tag Manager integrations, but the statistics stay in Omniconvert. Varify can evaluate entirely in the customer's system.
Automatic import of existing analytics goals
Not published.
BigQuery analysis
Not named among the published integrations.
Bayesian statistics
Omniconvert's stat engine carries both Bayesian and frequentist statistics.
Frequentist statistics selectable
Both offer it. Varify additionally offers one- and two-tailed testing.
Heatmaps and session recordings
Omniconvert integrates Hotjar rather than having its own. Varify has none either and does not replace Hotjar or Clarity.
Segmentation by device and source
More than 40 segmentation options, including traffic source and behavioural targeting.
Device and operating system
Device, resolution and operating system.
Geo and language
Geo targeting, down to internet service provider and weather conditions.
UTM and query parameters
Referrer
Through traffic source targeting.
Cookie, session and local storage
Cookie targeting, and conditions can read the data layer.
Login state and custom JavaScript
Custom JavaScript is part of the advanced segmentation.
URL match and patterns
URL targeting with regular expressions.
CSS selector as a condition
Not named; regular expressions and data-layer conditions are.
JavaScript condition
Exclude internal IPs
Through IP targeting.
Works without cookies
Omniconvert's own cookie policy describes the cookies it sets. Varify stores the assignment in local storage.
No personal data stored
Not published as a property of the product.
SSO via Azure or SAML
Single sign-on for enterprise, priced after the trial.
Two-factor authentication
Not published.
DPA in German
Omniconvert publishes its legal documents in English.
Support for penetration tests
Not published.
Visual editor, targeting, personalization, BigQuery — the full feature set
Explore all features →As of 18 September 2026
Source: Claude Research, September 2026. All competitor information comes from publicly available sources: vendor websites, product documentation, app store listings and review platforms. Last checked on 18 September 2026. Feature sets and plan limits change constantly, and the vendor's own statement always takes precedence. If a row is out of date, email us at hello@varify.io and we will correct it.
Switching to Varify in three steps
Add the snippet, launch your first experiment, analyze what you learn. The AI CRO Audit supplies the idea, Prompt Based Experimentation builds the variant — you describe it in one sentence.
0115 minutes
Add the snippet
Via your tag manager or straight into the head. We check the implementation and the anti-flicker setup.
0230 minutes
Launch your first experiment
Varify picks up the goals from your existing analytics setup. Build the variant in the visual editor, or describe it as a prompt.
03runs alongside
Analyse and learn
Analyse in Varify or in your own analytics — with the same goal definitions you use today.
Start free
Experiments still running with your current vendor can keep running until you stop them. We are there for the launch.
AI CRO Audit, Prompt Based Experimentation, Varify MCP
More on the AI features →Cookieless, no personal data, German company hosting in Germany
More on data protection →Results from real experiments
Three examples from customer programmes. Each story shows how the number was reached.
Camping · Germany
Auto glass · Germany
+33.7%
booking rate
A before-and-after of the windscreen repair replaced the list of USPs — and the booking rate rose sharply.
Read the success story →
Software · Germany
+16%
sales
Real user numbers and star ratings in the hero area built trust where a product claim had not.
Read the success story →Frequently asked questions
In two places. The AI CRO Audit analyzes a URL and returns up to 10 prioritized experiment ideas with a severity rating and an estimated CVR impact. Prompt Based Experimentation then builds the variant and its code from a description in plain language. Varify MCP lets you drive both from your own LLM. It is billed in AI credits, and Growth and Pro include 3 per month.
You pay a flat price per domain, regardless of visitor numbers — with your own analytics or with Varify tracking. The price is published openly on the pricing page.
Nothing, up to 50,000 tested users a month — Omniconvert gives the full feature set away at that size. Above it the traffic tiers are published without amounts, so the figure comes out of a conversation, and a tested user is anyone who enters an experiment: a 500-against-500 test consumes a thousand. Varify charges a flat price per domain with no traffic ceiling, published.
They keep running until you stop them. Varify rebuilds the active variants including targeting, both snippets run in parallel, and the numbers are cross-checked before the old tool is switched off.
Snippet and goals are done in a morning, and the first experiment usually goes live in the same week. Experiments with your current vendor can keep running as long as you like.
No. Varify stores the variant assignment in local storage, without personal data. Whether that needs consent on your site is a decision for you and your data protection officer.
That is out of date. Varify has its own analysis, and you can additionally or instead evaluate in GA4, BigQuery, Matomo, Piwik PRO or PostHog. You decide which number is the one that counts.
Omniconvert is a trademark of Omniconvert SRL. Varify.io has no commercial relationship with Omniconvert. All competitor information comes from publicly available sources as of the date stated and may change. The vendor's own offer always takes precedence.