Steffen Schulz
Builds the A/B testing tool he always wished he'd had as a CRO consultant — pragmatic, fast, without enterprise baggage.
About Steffen
Steffen is Co-Founder and CPO of Varify.io. He leads the product strategy and UX design of the platform — from the visual editor and audience targeting to the AI Assistant that lets users create A/B tests via prompt.
Before Varify, Steffen worked as a CRO consultant at konversionsKRAFT AG, where — together with Thomas Kraus — he systematized the application of psychological triggers and cognitive biases in A/B tests. This consulting experience is the reason Varify is not just "another tool", but was deliberately built out of CRO practice: every feature answers a real question he asked as a consultant.
Steffen leads large customer projects like the Carglass case study, where three A/B tests led to a cumulative success increase of +82% — and a booking increase of +182% within a year. On LinkedIn, he regularly shares CRO frameworks, test hypotheses, and product updates.
Areas of Expertise
Career & Achievements
- Co-Founder Varify.io (founded 2019)
- Previously: CRO consultant at konversionsKRAFT AG
- Lead of the Carglass case study (+182% booking increase)
- 10+ years of CRO experience
Ask Steffen directly
Questions about A/B testing, product strategy, or CRO? Reach out to him on LinkedIn.
Message on LinkedIn