Camping · Germany
+57%
ARPU
A preview of available pitches directly on the search page raised booking intent.
Read the success story →Varify.io vs. ABlyft:The Direct Comparison
Two German tools with the same privacy answer. The difference is what you can see before you talk to sales — and what the price is measured in.
15-day trial, no credit card, no setup fees.
Over 2,700 teams rely on Varify.
What sets Varify apart
- ✓Flat price per domain available
- ✓Evaluation in your own analytics possible
- ✓Company and hosting in Germany
- ✓Cookieless — no cookies, no personal data
Pricing and billing compared
ABlyft publishes a free plan and, for everything beyond it, a quote. What can be compared is the billing mechanism, and that is what decides your invoice in year three.
Criterion
ABlyft
Varify
Pricing published
No amounts. There is a free plan to get started and a paid plan whose price is “tailored to your needs” — the figure comes out of a conversation.
Yes, on the pricing page.
Billing basis
Not published. The free plan is limited, the paid plan is described as having no limits.
One flat price per domain, independent of traffic — no per-visitor fee and no monthly visitor cap.
Feature scope
One platform, with customization offered on the paid plan. The AI features run on credits.
One product. Every experiment type and personalization is included.
Cost per team member
No public information.
None. Seats are not part of the price.
Who builds the experiment
A visual editor and a code editor, built for developers first — with an AI that writes the CSS and JavaScript from a description.
Marketing works in the visual editor, and the AI writes the code for the edge cases.
Privacy, company and hosting
Stores no personal data, no IP addresses and no user IDs, in local storage by default. A German company (Conversion Expert GmbH), hosting in Germany.
Cookieless via local storage. German company, hosted in Frankfurt, DPA in German and English.
Every plan, price and billing model in detail
See pricing →As of 18 September 2026. ABlyft information from publicly available sources: the vendor's website, its feature overview and its documentation. No amounts are published, so the individual quote always takes precedence.
How many websites moved from ABlyft to Varify
The analysis shows the movement between Varify and the other vendors: how many websites Varify gained from a vendor, how many went the other way, and what remains net.
102
websites moved from ABlyft to Varify during the period measured by BuiltWith
If you are weighing this up right now: in the demo we work through your actual numbers instead of interpreting market data.
Source: BuiltWith, Customer Gain Totals, retrieved on or before January 2026
Feature comparison: ABlyft and Varify
Every feature side by side, including the ones where ABlyft comes out ahead — and on this page the two tools agree more often than not.
✓available
–not available
?no public information
FeatureABlyftVarify
Flat price per domain available
ABlyft quotes the paid plan to your needs and publishes no unit. Varify bills a flat price per domain, whatever the traffic.
Multiple domains in one contract
ABlyft supports multi-domain setups through environments. At Varify via credits, 1 credit = 1 domain per month.
Pricing published
A free plan and a quote for everything else. Varify lists the flat price per domain.
Company and hosting in the EU
ABlyft is made by Conversion Expert GmbH and hosts in Germany — the same answer Varify gives.
A/B experiments
Split URL experiments
At ABlyft as intelligent redirect experiments, with URL parameters carried across.
Multivariate experiments
Not named in the published feature overview.
Multipage and funnel experiments
Not named in the published feature overview.
Server-side experiments
The feature experimentation API runs experiments outside the browser, including hybrid client- and server-side setups. Varify via API; dedicated SDKs are not available yet.
Experiments in native apps via SDK
Not named. The feature experimentation API is a server-side API rather than a mobile SDK.
Feature-flag experiments
Through the feature experimentation API. At Varify via the API for server-side experiments.
Visual editor without developers
Code editor for JavaScript and CSS
With automatic minification that keeps the source readable.
AI assistant for variations
ABlyft Lumen generates the CSS and JavaScript from a description. At Varify via Prompt Based Experimentation.
Ready-made widgets (pop-up, USP bar, exit intent)
No widget library is published. At Varify as Campaign Booster.
Anti-flicker protection
ABlyft argues from a very small snippet, its own CDN and the option to host the snippet yourself. Varify snippet: 11.5 KB.
Changes go live without a deploy
AI writes variation code from a prompt
AI audit with prioritized experiment ideas
Control from your own LLM (MCP)
AI-assisted result interpretation
Evaluation in your own analytics possible
Google Analytics and Tag Manager integrations, plus custom integrations that pass data to other tools. Varify can evaluate entirely in the customer's system.
Automatic import of existing analytics goals
Not published.
BigQuery analysis
Not named among the published integrations.
Bayesian statistics
ABlyft evaluates frequentist and Bayesian, with a posterior probability per variation.
Frequentist statistics selectable
Both offer it. Varify additionally offers one- and two-tailed testing.
Heatmaps and session recordings
ABlyft passes information to heatmap and session recording tools rather than having its own. Varify has none either and does not replace Hotjar or Clarity.
Segmentation by device and source
Through a JavaScript user object carrying browser, operating system and visit history.
Device and operating system
Geo and language
Not documented as a condition of its own.
UTM and query parameters
Through URL targeting.
Referrer
Not documented as a condition of its own.
Cookie, session and local storage
Cookie targeting is documented, and ABlyft keeps its own data in local storage by default.
Login state and custom JavaScript
Audience conditions are JavaScript expressions, so anything readable in the page can be a condition.
URL match and patterns
CSS selector as a condition
Pages and audiences can poll for an element on the page.
JavaScript condition
Exclude internal IPs
Not documented. ABlyft states it stores no IP addresses at all, which is why this is a blank rather than a no.
Works without cookies
ABlyft stores in local storage by default and lets you set the cookie lifetime freely. Varify stores the assignment in local storage.
No personal data stored
ABlyft states it stores no personal data, no IP addresses and no user IDs — the same answer Varify gives.
SSO via Azure or SAML
Not published.
Two-factor authentication
Listed as an account security option.
DPA in German
ABlyft is a German company and publishes its legal documents in German.
Support for penetration tests
Not published.
Visual editor, targeting, personalization, BigQuery — the full feature set
Explore all features →As of 18 September 2026
Source: Claude Research, September 2026. All competitor information comes from publicly available sources: vendor websites, product documentation, app store listings and review platforms. Last checked on 18 September 2026. Feature sets and plan limits change constantly, and the vendor's own statement always takes precedence. If a row is out of date, email us at info@varify.io and we will correct it.
Switching to Varify in three steps
Add the snippet, launch your first experiment, analyze what you learn. The AI CRO Audit supplies the idea, Prompt Based Experimentation builds the variation — you describe it in one sentence.
0115 minutes
Add the snippet
Via your tag manager or straight into the head. We check the implementation and the anti-flicker setup.
0230 minutes
Launch your first experiment
Varify picks up the goals from your existing analytics setup. Build the variation in the visual editor, or describe it as a prompt.
03runs alongside
Analyze and learn
Analyze in Varify or in your own analytics — with the same goal definitions you use today.
Start free
Experiments still running with your current vendor can keep running until you stop them. We are there for the launch.
AI CRO Audit, Prompt Based Experimentation, Varify MCP
More on the AI features →Cookieless, no personal data, German company hosting in Germany
More on data protection →Results from real experiments
Three examples from customer programs. Each story shows how the number was reached.
Camping · Germany
Auto glass · Germany
+33.7%
booking rate
A before-and-after of the windscreen repair replaced the list of USPs — and the booking rate rose sharply.
Read the success story →
Software · Germany
+16%
sales
Real user numbers and star ratings in the hero area built trust where a product claim had not.
Read the success story →Frequently asked questions
In two places. The AI CRO Audit analyzes a URL and returns up to 10 prioritized experiment ideas with a severity rating and an estimated CVR impact. Prompt Based Experimentation then builds the variation and its code from a description in plain language. Varify MCP lets you drive both from your own LLM. It is billed in AI credits, and Growth and Pro include 3 per month.
You pay a flat price per domain, regardless of visitor numbers — with your own analytics or with Varify Realtime Tracking. The price is published openly on the pricing page.
ABlyft publishes no amounts. There is a free plan for a first experiment and a paid plan priced to your needs, so the figure only appears in the conversation. Varify's prices are public on our pricing page, as a flat rate per domain.
They keep running until you stop them. Varify rebuilds the active variations including targeting, both snippets run in parallel, and the numbers are cross-checked before the old tool is switched off.
Snippet and goals are done in a morning, and the first experiment usually goes live in the same week. Experiments with your current vendor can keep running as long as you like.
No. Varify stores the variation assignment in local storage, without personal data. Whether that needs consent on your site is a decision for you and your data protection officer.
That is out of date. Varify has its own analysis, and you can additionally or instead evaluate in GA4, BigQuery, Matomo, Piwik PRO or PostHog. You decide which number is the one that counts.
ABlyft is a trademark of Conversion Expert GmbH. Varify.io has no commercial relationship with Conversion Expert. All competitor information comes from publicly available sources as of the date stated and may change. The vendor's own offer always takes precedence.