Custom
Describe the component you need, and the AI assistant will build it for you.
Shopify Plus · Checkout A/B Testing
The easy way to optimize your Shopify checkout
Shopify gives you very few ways to optimize the checkout. With Varify, you build and test the components there that drive conversions.
- Shopify Plus required
- No code
- GDPR-compliant
Standalone Shopify app. Limited-time early bird offer: $119 instead of $199 per month, a 40% discount.
- USP banners and trust badges right in the checkout
- Testimonials at the final step of the purchase decision
- Experiments that show which elements drive conversions
- Its own app that runs entirely within Shopify
The problem
Your most ready-to-buy customers drop off at checkout
Most people who reach the checkout never complete their purchase. That's revenue you usually can't test or win back.
Where your revenue is lost
- Store sessions
- Product views
- Checkout reached
- Purchase completed
Lost revenue
No code
Add any component, without code
Reviews, USPs, free shipping thresholds, testimonials, and more. Select, place, publish. No developers needed.
Image
Add your own image to the checkout.
Single USP
Highlight a key selling point.
USP List
Show several benefits, each with an icon.
Testimonials
Display customer reviews at checkout.
Free Shipping Bar
Progress bar showing how close you are to the free shipping threshold.
Testimonial Slider
Testimonials displayed individually in a slider that you can swipe through.
USP Grid
2 to 6 selling points as icons with short labels, in a grid.
Build with AI
Need something of your own?
Need something of your own?
AI builds it
Can't find a component that fits? Just describe it: the AI builds the checkout component and refines it with you in the chat.
- Describe the component in plain language
- Adjust text, icons and layout in the chat
- Check the preview before it goes live
A/B Testing
Prove what really works
Split the traffic, measure uplift and revenue, then roll out the winner.
- Uplift (B vs. A)
- Confidence
- Visitors
- Orders
- Conversion rate
- Revenue
- Revenue per visitor
- Average order value
Why Varify
Built by A/B Testing Experts
A European company
A team in the EU, with data protection built in from day one.
A standalone product
The app runs only in Shopify. Our A/B testing platform for the rest of your website is a separate product and isn't required for this app.
Years of experience
Deep, hands-on experience with experiments.
Privacy
Data protection in the EU. GDPR compliance out of the box.
GDPR-compliant
Compliant by design, no cookie banner hassle.
Cookie-free tracking
We measure results without cookies.
Data in Europe
Built to European data protection standards.
Price
Early bird price, for a limited time only
40% below the regular price, guaranteed for 2 years.
- Price guaranteed for 2 years
- 14-day free trial
Annually
−17% extra
$1,190/ yearinstead of $1,990 regular
Get the 40% early bird discount
Shopify Plus required
Included in both plans
- Compatible with Shopify Plus
- AI components
- Component templates
- A/B checkout testing
The price applies only to this app; a subscription to the Varify A/B Testing Platform is neither included nor required. All amounts are billed in USD, recurring every 30 days.
FAQ
Questions, answered
Do I need Shopify Plus?
Yes, and here’s why: Shopify only opens the checkout to app components on Shopify Plus. On every other Shopify plan the checkout stays closed, so apps cannot place USPs, testimonials or a free shipping bar there. That’s why the app runs exclusively in Shopify Plus stores. It works through the checkout and the Shopify admin, so there is nothing to install in your theme.
Do I need the Varify A/B Testing Platform?
No. This is a standalone Shopify app. You install it through the Shopify App Store, work entirely within Shopify, and don't need a Varify account or a subscription to the Varify A/B Testing Platform. Both products work independently of each other, so you can use just this app.
Do I need a developer?
No. You pick a component, place it in the checkout and publish. If nothing fits, describe what you need and the AI assistant builds the component.
What components can I install?
Image, Single USP, USP List, USP Grid, Testimonials, Testimonial Slider and Free Shipping Bar, plus custom components the AI builds for you.
How does an A/B test work?
You split the traffic between the original checkout and your variation. The report shows visitors, orders, conversion rate, revenue, revenue per visitor, and average order value for each variation, along with uplift and confidence. Then you roll out the winning variation.
Does the app use cookies?
No. The tracking is cookie-free, GDPR-compliant by design and built to European data protection standards.
How much does it cost?
The early bird price is available for a limited time: $119 per month or $1,190 per year, both 40% below the regular price of $199 per month or $1,990 per year. The annual plan saves another 17% over the monthly plan. Anyone who signs up during the early bird period keeps this price for 2 years; after that, the regular price applies. Each plan starts with a 14-day free trial, billed in USD. The app requires Shopify Plus.
Give your checkout the same attention as your product pages
Build components, test them against your current checkout, and keep what drives revenue.
No code required. GDPR-compliant. For Shopify Plus stores only. Standalone app; no Varify account required.
Start now
Your next experiment.
Your next experiment.
Just describe it.
See how Varify AI transforms your CRO process in a 30-minute demo call, live on your own site.
No credit card · No risk · GDPR-compliant · Servers in Frankfurt