- Varify MCP connects your A/B testing platform to ChatGPT, Claude & other AI agents — control experiments via natural language
- Create experiments instantly: "Set up a test on the pricing page, two variants, 50/50 split, mobile Chrome only"
- Pull results on demand: "Show me revenue for the last 7 days for test B as a daily report"
- Agency-ready: "How are the tests for client Y running right now?" — get status across all accounts in one query
You've long been using AI for copy, research, code, and analytics. Testing is the only thing you still click through the tool yourself. That changes today.
With the new Varify MCP (Model Context Protocol), you connect our platform to ChatGPT, Claude & other AI agents in seconds. After that, you simply tell your agent what you want to test or which results you want to see — and it gets going. No more clicking through dashboards, no more manual setup. Just chat.
What is Varify MCP?
MCP (Model Context Protocol) is a standard that allows AI assistants like ChatGPT and Claude to interact with external tools and services. Varify's MCP integration turns your AI agent into a full A/B testing operator.
Instead of logging into the Varify dashboard, navigating menus, and clicking through forms, you simply describe what you want in natural language:
- Create experiments with specific targeting, traffic splits, and variants
- Manage running tests — pause, duplicate, adjust splits
- Pull performance data — conversions, revenue, statistical significance
- Monitor multi-client portfolios — ideal for agencies managing many accounts
The AI handles the API calls, the Varify platform executes them. You stay in your workflow.
What this looks like in practice
Here are real prompts you can use once Varify MCP is connected:
| What you want | What you say |
|---|---|
| Create a new experiment | "Set up a test on the pricing page for me, two variants, 50/50 split, mobile Chrome only with UTM source = google" |
| Duplicate & modify | "Duplicate experiment X, set the split to 70/30, and pause the original variant" |
| Get performance data | "Pull the revenue for the last 7 days for test B as a daily report" |
| Agency overview | "How are the tests for client Y running right now?" |
| Bulk status check | "Give me a summary of all active experiments across all accounts" |
The AI understands context. You can follow up with "Now pause variant B" without re-specifying which experiment you mean.
Why MCP matters for agencies
If you manage many clients and many parallel tests, the dashboard dance becomes exhausting: log in, switch account, check status, switch account, check status, repeat.
With Varify MCP, you ask once for the status and get the complete overview of all clients back. In one response. No jumping between accounts.
- Morning standup: "What's the status of all tests across all clients?"
- Client call prep: "Summarize performance for Client X over the last 30 days"
- Quick wins: "Which tests have reached significance this week?"
The time savings compound. Every context switch avoided is cognitive energy preserved for actual optimization work.
A/B testing that speaks your language.
Connect Varify to ChatGPT or Claude and run experiments via chat. From €199/month flat.
How to connect Varify MCP
- Go to Integration Settings in your Varify account
- Enable MCP and copy your connection credentials
- Add to your AI agent — ChatGPT, Claude, or any MCP-compatible assistant
- Start chatting — your agent now has full access to your Varify experiments
The setup takes less than a minute. Our user documentation includes a step-by-step guide with screenshots for each supported AI platform.
Already using Varify? The MCP is available now in your account settings. New to Varify? Start a free trial and connect your AI agent from day one.
