Awaken automatisms
Action Bias
The need to take action.
How it works
People tend to act actively even if their behavior is senseless or even harmful.
When to use it
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Motivate situational impulse buying.
Online examples from practice
Impulse purchases
Motivate situational impulse buying.
- „Whining Zone“ at the checkout
- Offer suitable additional products in the check-out process
- Mention bookable services such as extended warranties
All 80 triggers as a printed card set
For workshops and test planning with your team.