80 psychological triggers for higher conversions
Bring consumer research into your test concepts. Each card names a trigger, explains how it works and shows how to use it on your website.
- Use the triggers in your concepts for higher uplifts
- A QR code on every card leads to real online examples
- Hand-sewn felt sleeve, made fairly in Germany
199 € net, paid securely via Stripe
How you benefit from psychological triggers
95 %
of all decisions are made unconsciously.
Good website design makes use of that. Psychological triggers speak to exactly this part of a decision.
Perception
Triggers activate unconscious behavior and shape how people perceive your offer.
Usable everywhere
In every channel, at every step of the customer journey and for every target group.
Ready for tests
Each card ends with a concrete tip for your next test concept.
What's in the box
- 80Proven psychological triggersSorted into six categories by the goal they serve, each with its own color.
- A QR code on every cardIt leads to more examples and background on that trigger.
- Hand-drawn illustrationsConcrete application examples on each card.
- Hand-sewn felt sleevePremium felt with vegan leather and a magnetic closure. Made fairly in Germany.
Sneak preview
Six categories, one color each
The frame color tells you the goal of a trigger at a glance. Here is one card from every category.
Increase motivation
Illusion of Control
Build in detailed selection steps to raise user motivation.
Increase value
Endowment Effect
Give personal items a very special place.
Optimize user guidance
Breaking Rules
Give one element of a group a different design to make it stand out.
Provide security
Hyperbolic Discount
Make sure incentives are available immediately.
Increase sympathy
Reciprocity
Be generous and fair to your customers and they will return the favor.
Awaken automatisms
Affect Heuristic
Emotions sell: use them in product descriptions.
Book or card set?
| Feature | Book | Card set |
|---|---|---|
| Useful information | Yes | Yes |
| Work on it together with the whole team | No | Yes |
| Playful use and active application | No | Yes |
| Compact and to the point | No | Yes |
| Sort and organize the cards your way | No | Yes |
Psychological triggers: the card set
Get the card set and raise your conversion rate with findings from consumer research.