Increase value

Aesthetic Design Heuristic

An aesthetic design increases brand confidence.

Hand-drawn person in a purple top and apron seen from behind, painting abstract yellow, white and blue shapes on a canvas on an easel.

How it works

A clear, aesthetically pleasing design has a high-quality effect. It increases confidence in one thing, making it stand out from the rest.

When to use it

Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.

Use aesthetic designs to increase the value of your product.

Avoid this

Avoid overwhelming your users with information. Be careful not to use too many different colors and fonts.

Online examples from practice

Aesthetic elements

Use aesthetic designs to increase the value of your product.

  • Use simple language
  • Use high-resolution images
  • Use harmonizing colors and fonts
  • Only insert elements of good quality
Browser-window mockup of a red 'Christmas Sale' banner with bells, snowflakes, a green 'Shop Now' button and a white house and trees silhouette.
Diagram of the golden ratio: a line split into blue 'a' at about 61.8 percent and red 'b' at about 38.2 percent, with German caption.
de.wikipedia.org
Mona Lisa painting overlaid with a white golden-ratio rectangle and spiral grid, with a Wikipedia image-source caption below.
de.m.wikipedia.org

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