Increase value
Anchor Effect
The first information is remembered.
How it works
People are influenced by their environment when making decisions and tend to rely on initial information as an anchor point.
When to use it
Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.
Online examples from practice
Sale prices
Use anchor prices to make products look cheaper or more exclusive.
- Pay attention to what your users perceive first, because that will become anchored
- Present a high-priced product first
- With a sale price, make sure that the original price can still be realized
- Specify discount in percent instead of monetary amounts
All 80 triggers as a printed card set
For workshops and test planning with your team.