Awaken automatisms

Autonomation Bias

Trust in algorithms.

Hand-drawn blue smartphone with a colorful search screen next to a grey book labeled Lexikon crossed out with a pink X.

How it works

Results from algorithms are preferred and contrary information without automation (e.g. from a book) is ignored - even if it is actually correct.

When to use it

Use the effect if you want to encourage your customer to act spontaneously.

Online examples from practice

Algorithms

Imply that an algorithm generated/computed results.

  • Use animations to indicate that something is being calculated.
  • Show that the offers are up-to-date.
  • Ask your visitors a few questions that will lead them to a result that is tailored to them.
Blue progress bar at 72 percent reading 'Wir prüfen in Echtzeit passende Angebote', with check-mark benefits and TÜV and Check24 badges.
urlaub.check24.de
Loading screen reading 'Wir suchen die besten Angebote für Ihre Reise nach Mallorca' above three navy dots.
urlaub.check24.de
Green striped progress bar with text 'Wir haben 1473 Angebote gefunden' and a 24-hour clock icon labeled free cancellation up to 24h before pickup.
billiger-mietwagen.de

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