Increase motivation
Autonomy Bias
The pursuit of freedom.
How it works
People strive for self-determination. They have the need to make their own decisions and to implement them according to their own free will.
When to use it
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Avoid this
Avoid limiting your visitors by giving them a set path.
Online examples from practice
Several ways
Don't impose a fixed path on visitors to the site.
- Let your visitors come to the same page via several paths.
- Set up your menu so that categories can be found across several areas.
All 80 triggers as a printed card set
For workshops and test planning with your team.