Optimize user guidance

Availability Heuristic

Quickly available information is used.

Hand-drawn scene of three people labeled Retter, Opfer and Täter, with one aiming a pistol and another holding a knife toward a woman in yellow.

How it works

To form an opinion, people use information that is quickly and easily apparent to them without questioning it further.

When to use it

Use the effect if you want to increase orientation and influence how your product is perceived.

Use clear, unambiguous and unambiguous communication.

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