Provide security
Bandwagon Effect
The imitation of other people.
How it works
People tend to join a promising cause. This phenomenon is therefore also referred to as the follower effect.
When to use it
Use the effect if you want to create a feeling of security, which can strengthen your customers' trust in your brand.
Online examples from practice
Winner decision
Show that your product is trending and that it is used by authorities.
- People want to be on the „winning side“
- Show that they are making the right decision with your product
All 80 triggers as a printed card set
For workshops and test planning with your team.