Optimize user guidance

Banner Blindness

Banners are ignored.

Hand-drawn face with black hair, mauve skin and both hands covering the eyes.

How it works

In this Internet phenomenon, people consciously or unconsciously ignore advertising media at positions typically placed for advertising.

When to use it

Use the effect if you want to increase orientation and influence how your product is perceived.

Online examples from practice

Advertising banner

Position important elements in the reading flow and don't make them look like ads.

  • Negative example: Long bars look like advertising banners
Shop page with red promo tiles, a 'Empfehlungen für dich' jeans carousel with prices and a vertical TV ad banner on the right.
otto.de
Spirits shop page with a showroom text block beside a shelf of bottles, a dark barrel banner and a section with a man smelling a glass.
rumundco.de

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