Optimize user guidance
Bizarreness Effect
Conspicuous things are easier to remember.
How it works
Unusual elements and situations are better remembered by people than ordinary things.
When to use it
Use the effect if you want to increase orientation and influence how your product is perceived.
Use purposefully different elements to draw focus to them.
Online examples from practice
Bizarre elements
Use purposefully different elements to draw focus to them.
- Make a conscious effort to do it differently than „usual“
- Crazy elements attract attention
- Lingcars (see screenshot) is one of the most successful car rental providers in the UK despite - or perhaps because of - its bizarre website
All 80 triggers as a printed card set
For workshops and test planning with your team.