Increase motivation
Blind Spot Bias
One's own alleged freedom from prejudice.
How it works
People believe that they are less impressionable than others and that others have more prejudices than they do.
When to use it
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Get second opinions so you can decide as objectively as possible.
In a study of over 600 US participants, more than 85 % believed they were less biased than the average US citizen. Only one person believed they were more biased than the average person. The extent of the bias blind spot varied among the participants, but stable individual differences could be measured.
All 80 triggers as a printed card set
For workshops and test planning with your team.