Optimize user guidance

Breaking Rules

Stand-out elements attract attention.

Hand-drawn group of four yellow ducks standing in a cluster beside one black duck facing the same way.

How it works

An element that specifically stands out from a group is more likely to be remembered than the other elements.

When to use it

Use the effect if you want to increase orientation and influence how your product is perceived.

Use a different design for a single element of a group to make it stand out.

Online examples from practice

Outstanding elements

Use a different design for a single element of a group to make it stand out.

  • Break your own design rules
  • Use striking colors and fonts
  • Use elements that are unexpected
Cashback site 'Wohnartikel' grid of six tiles for asos, Urban Outfitters, Google Store, Zwilling and Butlers with discount texts.
myunidays.com
Amazon Prime free-trial box with dashed blue border, delivery van icon, struck-through delivery date and shipping price, and a '30-Tage Gratiszeitraum starten' button.
amazon.de
Grey box reading 'You are testing on a Simulator Real Device!' with 'Simulator' struck through in red, plus serial number and purchase date rows.

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