Provide security

Buyers Remorse

Regretting a purchase decision.

Hand-drawn person in a dark blue outfit holding colorful shopping bags in both hands, with clothes piled on the floor around the feet.

How it works

A purchase decision is doubted or regretted after the purchase if negative things are subsequently learned about what was purchased.

When to use it

Use the effect if you want to create a feeling of security, which can strengthen your customers' trust in your brand.

Avoid this

Avoid giving your customers information after the purchase that makes them feel insecure.

Online examples from practice

After Sales

Continue to reinforce to the customer after their purchase that they did the right thing.

  • Send after-sales emails that emphasize the benefits of your product
  • If something good has been achieved through the purchase, you should mention this
  • Offer online chats or sales talks to dispel any doubts.
Order confirmation email section with thanks text and 'Unser Versprechen' heading, three line icons and check-mark lists such as vegan and made in Germany.
Browser-window mockup 'Danke für deine Bestellung!' with text about a new ultralight laptop and a green 'Produktdetails ansehen' button.
Browser-window mockup 'Dein Kauf tut Gutes' with two hands holding a green seedling and text about 67,846 trees planted.

All 80 triggers as a printed card set

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