Increase motivation
Call to Action
A direct call to act.

How it works
People are more likely to respond when they are directly asked to do something.
When to use it
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Specifically ask your visitors to take action.
Online examples from practice
Creative Calls to Action
Specifically ask your visitors to take action.
- Make your customers curious about what's behind the buttons
- Encourage your customers to take the next step
- Be creative when naming your calls to action



All 80 triggers as a printed card set
For workshops and test planning with your team.