Provide security
Commitment & Consistency
The desire for consistency.
How it works
Once people have taken a stand, they act accordingly, even if they are obviously wrong.
When to use it
Use the effect if you want to create a feeling of security, which can strengthen your customers' trust in your brand.
Ask your visitors questions that will give them a point of view, and then respond to that point of view.
Online examples from practice
Ask questions
Ask your visitors questions that will give them a point of view, and then respond to that point of view.
- Show your customers products that match their previously specified point of view.
All 80 triggers as a printed card set
For workshops and test planning with your team.