Provide security
Confirmation Bias
The confirmation of one's own expectation.
How it works
People tend to interpret information in a way that confirms their own expectations. Ex: Eating chocolate on “cheat day” is okay.
When to use it
Use the effect if you want to create trust and security with your customers.
Online examples from practice
Confirm assumptions
Support emotional buying decisions with supporting statements.
- Find out what assumptions and presumptions your visitors have
- Address the reputation of your company or industry
- Affirm positive assumptions about your product
- Confirm the expectations of your visitors
All 80 triggers as a printed card set
For workshops and test planning with your team.