Awaken automatisms

Context Effect

The memory depends on the location.

Hand-drawn face with black hair and a thought bubble containing a small person in a yellow top working at a desk with a laptop.

How it works

Recollection and memory depend on the environment. Memories taken out of context are therefore more difficult to recall than context-bound memories.

When to use it

Use the effect if you want to encourage your customer to act spontaneously.

Online examples from practice

Compare

Use familiar comparisons in product and service descriptions.

  • Name your product in a context that evokes memories
  • Pay attention to the environment (location, platform, etc.) in which your product is presented. This has an influence on perception.
  • Ensure that the customer can create positive associations with your product and link it to previous memories
Zadig & Voltaire Parfums page headed 'Ihr liebstes Duft-Universum' with five square photos of scent families: gourmand, floral, floriental, fruity and woody.
roastmarket.de
Aroma Rad coffee product description with a colored flavor wheel on the left and a bullet list of coffee notes on the right.
roastmarket.de

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