Increase motivation

Curiosity

People are curious.

Hand-drawn person in a purple coat looking through a large yellow telescope on a thin tripod.

How it works

People have a desire to get to know and try out the unknown. Curiosity is one of the strongest motivators of all.

When to use it

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Online examples from practice

Arouse curiosity

Be creative and try to make your visitors curious.

  • Let your users try out your product easily
  • For example, offer a demo without registration
  • Incorporate exciting and surprising elements into the buying process
Eyewear website banner 'Einfach online anprobieren' with a short text and a dark 'Brille anprobieren' button on a light gray panel.
misterspex.de
Pop-up titled 'Virtuell anprobieren' listing four steps with round icons for a virtual glasses try-on and a green start button.
misterspex.de
Pink promotional banner 'Bis zu -30% auf alles' with a black slot-style bar showing a question mark, euro and percent signs, and a discount code box.
asos.com

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