Increase value
Decoy Effect
An unattractive offer makes the other offers seem more attractive.
How it works
The choice between two products is easier if a third, unattractive option is introduced. This makes the middle option look particularly attractive.
When to use it
Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.
When offering a choice between two products, specifically add a third, more expensive—and therefore less attractive—option.
Online examples from practice
Three Options
When offering a choice between two products, specifically add a third, more expensive—and therefore less attractive—option.
- Offer a decay for various quantities, sizes, and capacities
- Only offer the decoy if there is a small target audience for it.
All 80 triggers as a printed card set
For workshops and test planning with your team.