Optimize user guidance
Default Effect / Ellsberg Effect
Preferring a known option.
How it works
If you have a choice between several options, you tend to prefer the standard option.
When to use it
Use the effect if you want to increase orientation and influence how your product is perceived.
Online examples from practice
The standard option
Suggest a default option so that users choose it preferentially.
- Highlight an option in color
- Mark an option as already preselected
- Suggest that the medium size is the standard option
All 80 triggers as a printed card set
For workshops and test planning with your team.