Increase value

Endowment Effect

Personal items are gaining in value.

Hand-drawn child with black hair in a yellow shirt hugging a brown teddy bear.

How it works

People attach a higher value to something if they own it themselves. This can be clearly seen with objects that have an emotional value.

When to use it

Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.

Rooms give personal objects a very special emotional significance.

Online examples from practice

Personal advantages

Rooms give personal objects a very special emotional significance.

  • Mention the personal benefits that your user gets from the product
  • If your user wants to cancel a subscription, let them know what they will have to do without in the future
  • Present your products in a way that triggers emotions.
Nivea product teaser 'Verschenke die Nivea Fotodose' showing a Nivea cream tin with a photo of a girl on a man's shoulders and an orange 'Exklusiv' label.
nivea.de
Adobe subscription cancellation page with three cards explaining lost app access, the ending trial and restricted services, plus a next arrow.
account.adobe.com
Spotify Premium cancellation page with large numerals 15 and 0 explaining ad breaks and limited listening, a black cancel button and a back-to-account button.
spotify.com
Canva for Teams cancellation dialog with a blue trial notice, a list of lost features and a red continue-cancellation button, next to usage statistics on gray.
canva.com

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