Optimize user guidance

Faces and Views

The facial expressions of other people are observed.

Hand-drawn person with a dark hair bun, an angry expression and a blue jacket, hands on hips.

How it works

People pay attention to the expressions and faces of those around them to better assess a situation.

When to use it

Use the effect if you want to increase orientation and influence how your product is perceived.

Online examples from practice

Faces

You can use images of people to trigger specific emotions.

  • Pay attention to what the people you present on your website radiate.
  • Use photos that evoke the feeling you want to convey.
  • Use photos that radiate friendliness, serenity and lightness.
JBL website row with an orange 'Highlight' tile and three product photos of people with a clip speaker, earbuds and a gaming headset.
de.jbl.com
Health insurer hero banner showing a smiling man and woman with two children in front of green ivy, with a headline, pink button and yellow 2023 badge.
barmer.de

All 80 triggers as a printed card set

For workshops and test planning with your team.

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