Optimize user guidance

Framing Effect

Frame information in a positive way.

Hand-drawn two yogurt tubs with yellow lids, one labeled 20% fat and the other 80% fat free with yellow rays around it.

How it works

Different conclusions are drawn from one and the same piece of information, depending on how this information is formulated or presented.

When to use it

Use the effect if you want to increase orientation and influence how your product is perceived.

Online examples from practice

Framing

Look for favorable wording and representations in product descriptions.

  • In addition to writing product descriptions, visual appeal also plays a role
  • The same product can have a different effect depending on how it is presented
  • Be mindful of the environment in which you publish your product
  • Examples 1 and 2 show the same perfume, which smells different depending on the environment.
Perfume product page for Trésor Eau de Parfum with a golden bottle, thumbnails, star rating, size options and a black add-to-cart button.
lancome.de
Perfume database page for Trésor with a bottle photo, a 6.9 out of 10 rating, description box and surrounding banner ads.
parfumo.de

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