Optimize user guidance

Gaze Cueing Effect

People follow the gaze of others.

Hand-drawn person in a blue sweater looking sideways toward a red apple held up in a raised hand.

How it works

People subconsciously pay attention to where others are looking. This is how they check to see if others are noticing something that might be of interest to them.

When to use it

Use this effect if you want to increase engagement and influence how your product is perceived

Online examples from practice

Clear Views

Use looks to draw the attention of your visitors.

  • Use “Gesicher” in your ads
  • Make sure the guards are facing in that direction, what the customer should focus on
  • Use attractive faces to draw more attention to the ad
Business financing landing page with headline, amount input field with blue compare button, four check-marked benefits and a photo of a bearded man with glasses looking at a phone.
compeon.de
Gymshark banner 'Step up mit Apex' with a muscular man in a lime shirt holding a medicine ball in a gym, and a white shop button.

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