Awaken automatisms
Google Effect
Make information available.
How it works
People tend to forget information if they know where to find it again quickly.
When to use it
Use the effect if you want to encourage your customer to act spontaneously.
Online examples from practice
Further information
Ensure that relevant information is found quickly and easily.
- Offer a wide range of further information
- Provide additional information on general topics
- Publish thematically relevant blog posts
All 80 triggers as a printed card set
For workshops and test planning with your team.