Increase value

Having vs Using

More money is spent on additional features.

Hand-drawn pink pocket knife with grey scissors, blade, corkscrew and hook tools folded out around it.

How it works

People prefer products or services with many functions and are prepared to spend more money on them - even if they are unlikely to use them all.

When to use it

Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.

Online examples from practice

Product Features

Focus on relevant product features, but list all the functions.

  • Start by mentioning the key features (Example 1)
  • Next, list all the other characteristics (Example 2)
  • List all technical features on
  • Enable users to compare product features with one another.
Dyson product page section 'Wichtigste Produktmerkmale' on black with three images of a cordless vacuum detecting dust, a sensor cutaway and an LCD screen.
dyson.de
Dyson product page section 'Alle Produktmerkmale' with three images of a brush bar, a floor head on carpet and a person vacuuming, with captions.
dyson.de
Browser-window mockup 'Vergleiche alle Smartphone-Modelle' with three black phone silhouettes and a green 'Jetzt vergleichen' button.
Browser-window mockup 'Das neue Smartphone' with a bullet list of features and technical data such as camera, storage and waterproofing.

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