Provide security
Hindsight Bias
The “I knew it all along” effect.
How it works
True to the motto - “you're always smarter afterwards”. People overestimate the predictability of events after they have already occurred.
When to use it
Use the effect if you want to create a feeling of security, which can strengthen your customers' trust in your brand.
Set a clear expectation and eliminate misunderstandings.
Online examples from practice
Keeping product promises
Set a clear expectation and eliminate misunderstandings.
- The customer should feel confirmed in his good impression.
- Make sure that the product promise is kept, e.g. a product operation that is advertised as uncomplicated is actually simple.
- Let the sale end just as positively as the initial contact the customer had with you.
All 80 triggers as a printed card set
For workshops and test planning with your team.