Increase sympathy
Humor Effect
Funny things stay longer in the memory.
How it works
People remember humorous elements more easily and better than factually presented elements.
When to use it
Use the effect if you want to generate more sympathy for your brand so that your customers prefer you to the competition.
Package important information humorously.
Online examples from practice
Humorous texts
Package important information in a humorous way.
- Make your customers smile in order to be remembered positively.
All 80 triggers as a printed card set
For workshops and test planning with your team.