Provide security
Hyperbolic Discount
The preference for immediate profits.
How it works
People prefer immediate gains to later gains - even when the immediate reward is less than one that is further in the future.
When to use it
Use the effect if you want to create a feeling of security, which can strengthen your customers' trust in your brand.
Online examples from practice
Incentives
Make sure incentives are available immediately.
- Ensure that vouchers can be redeemed immediately
- Don't announce actions long in advance, but when the time comes
- For contracts, you can offer the first few months at a lower price
- Offer the first month for free
All 80 triggers as a printed card set
For workshops and test planning with your team.