Increase motivation

Illusion of Control

The alleged influence on the uncontrollable.

Hand-drawn person in red shorts and a party hat hanging from strings like a puppet, with arms and legs spread.

How it works

People think that they control certain processes and have a positive influence on them - even when this is demonstrably not the case.

When to use it

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Integrate detailed selection processes to increase user motivation.

Online examples from practice

Selection

Integrate detailed selection processes to increase user motivation.

  • The question of how the user would prefer to be contacted leads to the user thinking that they can control the contact process.
  • Nevertheless, in principle it is possible to contact him via both channels.
Contact form with empty phone number and email fields, a required-field note and two unchecked boxes for preferred contact by phone or mail.
Contact form with empty phone number and email fields, a required-field note and two unchecked boxes for preferred contact by phone or mail.

All 80 triggers as a printed card set

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