Increase motivation

Illusion of Validity

The misinterpretation of data.

Hand-drawn blue scene with an iceberg and a dark steamship with two smoking funnels on the sea.

How it works

Individuals overestimate their ability to predict an outcome when they analyze a set of data and the data show a seemingly consistent pattern.

When to use it

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Online examples from practice

Backgrounds

Don't just rely on data, but also understand the background.

Alpecin Coffein Liquid banner with a blue bottle, a headline and a chart of hair loss against age, plus a red learn-more button.
alpecin.com
Philips Sonicare banner with an electric toothbrush, a Stiftung Warentest test-winner seal, a headline with a footnote and a teal discover button.
philips.de

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