Optimize user guidance

Inattentional Blindness Effect

The overlooking of things.

Hand-drawn blonde person in blue painting a night sky on an easel, while a stove with tall orange flames burns beside them.

How it works

People do not notice unexpected events or objects when their attention is focused on something else.

When to use it

Use the effect if you want to increase orientation and influence how your product is perceived.

Online examples from practice

White space

Consider: Not all of your actions will be noticed by your visitors.

  • Use white white space to create focus
  • Hide superfluous objects
  • Avoid too many notifications or colorful elements
Shop section “Unsere Bestseller” with four supplement pouch product cards, prices, add-to-cart or option buttons, and an orange “Alle anzeigen” button.

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