Provide security
Information Bias
Researching information.
How it works
People tend to want to obtain more and more information for a decision - even if this additional information is irrelevant for the decision.
When to use it
Use the effect if you want to create a feeling of security, which can strengthen your customers' trust in your brand.
Online examples from practice
More info
Keep further information available so that the control of the communication remains with you.
- Give customers the opportunity to find out more on your website. (Example 1)
- Display relevant information such as codes directly on your page. (Example 2)
All 80 triggers as a printed card set
For workshops and test planning with your team.