Awaken automatisms
Inner Dialogue
People talk to themselves.
How it works
People are constantly in dialogue with themselves. This inner dialogue is the sum of all conscious and unconscious thoughts and shapes actions and decisions.
When to use it
Use the effect if you want to encourage your customer to act spontaneously.
Online examples from practice
Questions from an “I” perspective
Use targeted “I” addresses to trigger inner dialogue.
- List FAQs in first-person perspective.
- Ask and answer questions that customers are likely to ask.
All 80 triggers as a printed card set
For workshops and test planning with your team.