Increase motivation
Joy & Fun
Make complex things seem simpler.

How it works
Playful, entertaining elements make unpopular and tedious tasks more enjoyable and lighten them up.
When to use it
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Incorporate playful elements into processes to make them more enjoyable.
Online examples from practice
Playful Elements
Incorporate playful elements into processes to make them more enjoyable.
- Lighthearted, dry topics
- Include small animations or funny text
- Incorporate moving elements that respond to visitors


All 80 triggers as a printed card set
For workshops and test planning with your team.