Provide security

Law of the Instrument

The misappropriation of objects.

Hand-drawn pink arms holding a blue bottle with a purple cap while a knife-like tool is pushed into the bottle neck.

How it works

People who are familiar with a tool tend to use that tool even when another tool would be more appropriate.

When to use it

Use the effect if you want to create trust and security with your customers.

Avoid this

Avoid relying on one strategy and keep an open mind.

Online examples from practice

Show possible applications

When marketing, show how visitors use your product.

  • Show your customers that they can solve their problem more easily with your product than before
  • Observe whether customers use the product differently than you planned (e.g. Kaufmann's children's cream was initially only available as a skin cream before it was launched as lip care).
  • Mention all possible use cases, if there are several
True fruits product page section with a bottle and checkboxes for 750, 250 and 99 ml sizes, German text about a grinder cap and sketches of the cap and bottle.
true-fruits.com
Two Kaufmann's skin and children's cream products side by side, a round blue and yellow tin and a tube on a blister card, both with baby motifs.
kaufmanns-creme.de

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