Increase value
Magnitude Priming
The visual pricing.
How it works
Not only the value itself, but also the visual representation influences people's price perception.
When to use it
Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.
Online examples from practice
Pricing
Deliberately set prices differently to make them appear more affordable.
- Less dominant prices often appear more favorable
- The same product can have different effects due to different price displays
All 80 triggers as a printed card set
For workshops and test planning with your team.