Increase sympathy
Mere Exposure Effect
Repetition leads to a positive perception.
How it works
The repeated presentation of information leads to it subsequently being perceived as more familiar, positively evaluated and preferred.
When to use it
Use the effect if you want to generate more sympathy for your brand so that your customers prefer you to the competition.
Online examples from practice
Repetition
Consciously repeat aspects and messages over and over again in different places.
- Choose names that sound familiar
- Be present across various media platforms
- Use Remarketing
- Use familiar filters and categories
All 80 triggers as a printed card set
For workshops and test planning with your team.