Increase sympathy

Mirroring

The emotions of others are reflected.

Hand-drawn two people in cinema seats, one in yellow and one in red, leaning heads together with blue seat backs around them.

How it works

People unconsciously mirror the emotional state of others to express their understanding. This often elicits empathy in the other person and conveys a sense of security.

When to use it

Use the effect if you want to generate more sympathy for your brand so that your customers prefer you to the competition.

Put yourself in your visitors' shoes and mirror their emotions.

Online examples from practice

Reflecting Emotions

Put yourself in your visitors' shoes and mirror their emotions.

  • Show that you understand your customer's situation or problem
  • Provide „empathetic“ customer service
  • Recreate situations that your user can relate to
  • Show people/models your customers can relate to
Skin care page section headed Akne, with four photos of young people with blemished skin, one holding a cream tube, each with a short German caption and text.

All 80 triggers as a printed card set

For workshops and test planning with your team.

Get the card set