Awaken automatisms
Negativity Bias
People tend to remember the negative things better.
How it works
People remember unpleasant situations more strongly than positive experiences.
When to use it
Use the effect if you want to encourage your customer to act spontaneously.
Avoid any kind of bad user experience.
Online examples from practice
Humor When Mistakes Happen
Avoid any kind of bad user experience.
- If you make a mistake, apologize with a small token of appreciation.
- Use humor when dealing with error messages.
All 80 triggers as a printed card set
For workshops and test planning with your team.