Increase value

Nonsense Math Effect

Numbers increase credibility.

Hand-drawn blackboard in a wooden frame with a chalk formula, line graph, pie chart and a yellow chalk piece on the ledge.

How it works

Statements that are backed up with figures or statistics are judged to be more relevant and credible, even if they are in a different context.

When to use it

Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.

Online examples from practice

Nonsense Math

Back up your statements with numbers and statistics.

  • Stick to the truth when quoting figures about your products.
Yellow DIE ZEIT advertisement with the text 7 Wochen fuer 7 Euro, a gold-wrapped newspaper marked 77 Jahre, a smartphone and confetti.

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