Increase value

Not Invented Here

The rejection of the unknown.

Hand-drawn person in yellow jacket with a thumbs-down speech bubble, beside a person in a pink skirt pointing at a flip chart titled “Ergebnisse”.

How it works

Knowledge, ideas or products that do not originate from oneself or one's own group are initially rejected and not considered useful.

When to use it

Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.

Give the user the feeling that they have worked out the information themselves.

Online examples from practice

Develop information yourself

Give the user the feeling that they have worked out the information themselves.

  • Let your users think for themselves
Blinkist page with a list of German benefit headlines on the left and three percentage statistics in a grey box, plus a green Jetzt testen button.
blinkist.com
Blinkist page with a smartphone showing an audiobook player with a book cover between blue sound waves, German text listing situations and a green trial button.
blinkist.com

All 80 triggers as a printed card set

For workshops and test planning with your team.

Get the card set